慧聪网：最后希望您针对目前中国涂料市场的现状以及欧洲涂料业的发展历程，根据巴斯夫在中国涂料业的经验，对中国的涂料市场未来的发展进行一下描述，同时希望您说说其中遇到的一些阻碍以及排除阻碍的方法！

    吴晓冬：中国涂料市场的发展十分迅速，现在处在整合阶段。在两年前，据说中国涂料行业有20000多家企业，现在据涂料行业协会的统计只有8000多家。正如我们在其他发生整合的行业中所看到的，整合是好事。整合的过程也是中国企业自身强大的过程，希望成为领头羊的企业才有机会到国际上去竞争。大公司有更完善的系统，更高的企业标准、ISO9000认证、优秀的人才储备、高品质的产品。国内的大涂料企业和跨国涂料企业一样，在市场知名度、占有率取得越来越大的成功。现在对涂料行业的要求越来越高，要求性能更强，更加环保，更加绿色，溶剂型产品越来越得到控制，对VOC的控制越来越强。在色彩方面，客户的要求越来越高。以前的建筑色彩可以一直不变，但现在随着个性追求的提升，自我要求的唤醒，对色彩的变化越来越有要求。如家庭装修，女性的决定权越来越大，参与度越来越高，他们对色彩的敏感度高，对家装颜色变化的要求也越来越频繁。

    目前的涂料市场发展中的确有些方面影响到行业的健康发展，如打价格战，这种价格的恶性竞争，我们是非常不提倡的。没有足够的资金怎么能提高他们的品质，又一直在偷工减料，产品的技术含量低，其副作用会对人们的健康带来很大危害，受损害的终究是消费者。不要只为了今天，不要明天，这种杀鸡取卵的做法，只会促使恶性循环加速。我们要有长期的竞争方法，大家共同努力，提高客户产品的差异化，提升产品的含金量，呼吁同行业看得远一点，始终以发展的眼光看问题，我们要为企业10年、50年、100年的长远发展考虑。

    HC360.com: Finally, based on the current situation of the Chinese paint market and the development course of the European paint industry, I would like you to describe the future development of the Chinese paint market with regard to BASF’s experience in the Chinese paint industry. I would also like you to talk about the obstacles you have met and the methods you used to eliminate the obstacles.

     Wu Xiaodong: The Chinese paint market is developing very rapidly, and it is now in the phase of integration. Two years ago, it was said that there were more than 20,000 companies in the Chinese paint industry, but only more than 8,000 are left according to the statistics of the Paint Industry Association. We have seen many examples in other industries where integration is good.  Integration happens while Chinese companies grow. Only companies that hope to become leading companies can have a chance to compete in the international market. Large companies have better systems, higher corporate standards, ISO-certification, talents reserves, and high quality products. Not only are the multinational paint companies doing very well in China, the major local companies also have high market visibility and shares. Demand for the paint industry has increased; paint products are required to have higher performance and be more environmentally friendly and greener while solvent-based products are being increasingly controlled to meet VOC requirements. In terms of color, there are increasingly high demands from customers. In the past, building colors could remain the same but now, with growing individualism, there are more and more requirements for color changes.

    In the current development of the paint market, there are indeed some factors that influence the healthy development of the industry, such as price competition. We do not advocate vicious price competition, because product quality cannot improve if there are insufficient funds. Compromising on quality of materials will result in inferior products which could produce harmful side effects for consumers. As an old saying goes “killing the goose that lays the golden eggs”, these unscrupulous methods will only accelerate the vicious circle. We must have a long-term method of competition. We will have to work together to improve product differentiation for customers. I call on the industry players to look further ahead, and always view from a development perspective. We need to consider the long-term development of the company in the next 10, 50, and even 100 years.

    慧聪网：最后，再次感谢吴总接受我们的采访，相信在您的带领下，巴斯夫大中华区分散体部能够始终引领行业走在技术的前沿，也坚信我们的合作很够为巴斯夫开拓更为广阔的市场。

    吴晓冬：谢谢！

    HC360.com: Once again, we would like to thank Mr. Wu for accepting our interview. We believe that under your leadership, Dispersions Greater China will always be able to lead the industry in the forefront of technology, and we also firmly believe that our cooperation will cultivate a broader market for BASF.

    Wu Xiaodong: Thank you!